1. Public Communications
At Harvest Mind Communications we convey and enhance value for businesses, organizations and people. We use press, social media, KOLs, focus groups, industry forums, webinars, email campaigns, newsletters, SEM and outdoor displays to increase brand visibility and recognition, guide and influence target audiences, shape market demand, and ultimately help our clients grow their brands and businesses in China and around the world.
2. Research and Analysis
Only if we work to understand current trends, leverage and create opportunities, can we be the force that shapes the future. At Harvest Mind Communications, we help you develop your understanding of trends from multiple perspectives. Our research, analysis and debriefing are essential tools for stakeholders to find common ground and a way forward to achieve shared goals. Our services include Government Policy Research, Emerging Technology Mapping, Brand Comparative Research, Media and Public Opinion Monitoring. We deliver our findings through reports, speeches, presentations and op-eds. These outputs help decision-makers, communicators and businesses make informed decisions.
Harnessing AI for data-driven insights
At Harvest Mind Communications, we apply cutting-edge AI tools to facilitate the exploration and extraction of valuable insights from large data sets. We specialise in defining the problem, finding the key data and relating it to the key issues. We present complex information in clear, visually appealing formats, including charts, infographics, videos, maps and animations, to ensure optimal understanding. Our insights support our clients to make data-driven decisions.
Bridging cultures
Cross-cultural understanding is the key to successful communications. We help brands, organizations and individuals better understand and adapt to the needs, values and behaviors of Chinese and other culturally diverse audiences as they encounter the East. By identifying trends and opportunities for innovation, we support companies' globalization strategies while avoiding cultural misunderstandings and conflicts, ultimately improving communication effectiveness.